2025 Pet Fashion Trend report reveals new consumption wave
The fourth Petjoy Fashion Week, took place at the Shanghai International Fashion Center from March 28 to 30, attracting brands from 18 countries and regions.
The 2025 Pet Fashion Trend White Paper revealed that China's pet industry reached a scale of 701.3 billion yuan ($96.6 billion) in 2024, with a year-on-year growth of 18.3 percent. It is projected that the pet products market will reach 48.4 billion yuan by 2025.
Pet food and medical services still hold core positions, but pet products such as clothing, toys and health supplements are expanding rapidly at a compound annual growth rate of 13.6 percent, according to data jointly released by Shanghai Petjoy Fashion Week, which closed last Sunday, and China's fashion information platform POP Fashion.
In addition, the consumption of outdoor pet scenes is becoming a new trend. Data shows that the "pet travel" category has increased by 33 percent year-on-year, with a surge in demand for lightweight backpacks, windproof jackets and leashes.
The four-corner insect-proof clothing launched by South Korean brand Tailhigh at the fashion week, which uses microcapsule essential oil and physical barrier technology, has caused a buying frenzy in the South Korean market upon its release.
Reebok also made its debut at the Petjoy Fashion Week after launching a pet line in November. Qi Yan, the person in charge of Reebok Pet, said that they brought a series of sports jerseys, including basketball and football jerseys, which were very popular among pet owners who attended the fashion show.
"Clothing for pets has become a certain degree of necessity, such as for some breeds that are very sensitive to cold. In addition, as more and more people like to take their pets outdoors, they hope their pets can also be dressed appropriately for the scene and in a fashionable way," Qi said, adding that in the future, they will continue to focus on the sports sector and launch different types of sports-related pet clothing based on the sports that young people like.
The fourth Petjoy Fashion Week, sponsored by JD Pet, took place at the Shanghai International Fashion Center from March 28 to 30, attracting brands from 18 countries and regions. It held 15 fashion shows, pet sports championships, coffee cross parties, and other diverse scenarios to build a consumption experience that integrates the virtual and the real.
Source: China Daily