经济新闻
虹桥凭借智能数字监管，在跨境电子商务领域引领上海 2026-02-10
Hongqiao International Central Business District has become Shanghai's top performer in cross-border e-commerce.
Backed by a nationally pioneered "multi-chain collaborative" embedded digital supervision model, the district saw rapid growth in 2025.
Import orders reached 14.868 million, with total transactions of 3.68 billion yuan. That accounted for 61.27 percent and 50.98 percent of the city's total in the same category. Both figures ranked first in Shanghai.
The growth was driven by regulatory innovation from Xinzhuang Customs, under the guidance of Shanghai Customs and the CBD authority. It was further boosted after the entire Hongqiao CBD was included in the second batch of Shanghai Pilot Free Trade Zone linkage innovation zones in October 2025.
A core hub for cross-border retail imports
Hongqiao Bonded Logistics Center (Type B), known as "Hongqiao B Bond," is a key platform for cross-border retail imports in Shanghai.
Since taking on business from major platforms such as JD International, it has grown rapidly, supported by strong location advantages and upgraded policies.
In 2024, its cross-border e-commerce volume ranked first in Shanghai among similar operations. Orders exceeded 10 million.
In 2025, with the full rollout of the digital "multi-chain collaboration" supervision model, growth accelerated again. Import orders rose 21.2 percent year on year. Total transaction value increased 39.2 percent.
Regulatory efficiency and industrial growth moved forward together.
Building a "buy global, sell global" supply chain
The boom in cross-border e-commerce has linked Hongqiao's transport, trade and logistics sectors more closely.
It supports the district's goal of building an efficient "buy global, sell global" supply chain.
By meeting high-end consumer demand in the Yangtze River Delta and helping local brands expand overseas, Hongqiao strengthens its role in China's "dual circulation" strategy.
It also builds momentum for the long-term goal of becoming an international open hub by 2035.
Solving peak-season bottlenecks
Cross-border retail imports are delivered directly to consumers. Parcels are small in size, high in frequency and highly time-sensitive.
With the rapid growth of JD Worldwide and other businesses at Hongqiao B Bond, daily outbound parcels have surged from a normal 30,000 to more than 100,000 during peak shopping festivals such as "618" and "Double 11."
This created pressure on customs clearance efficiency.
At the same time, consumers are more sensitive to delivery speed. Categories such as baby products, fresh food and emergency beauty items require faster fulfillment.
From passive control to proactive service
To address these challenges, Xinzhuang Customs built a new system combining "online smart chains" with an offline closed-loop supervision model.
It shifts regulation from passive response to proactive service, and from experience-based judgment to data-driven management.
On the digital side, Hongqiao connected JD Worldwide's ERP raw data directly with customs account data in real time.
A total of 35 data comparison models across six key processes were developed, covering the full life cycle of an order – from entry at the checkpoint to warehousing, declaration, release and delivery.
Customs clearance status is now visible in real time. Risks can be flagged dynamically. Abnormal data can be traced precisely.
Blockchain technology is also used to assess corporate compliance. With a compliance rate of 99.97 percent, inspection ratios were optimized during peak seasons to ensure smoother clearance.
Lower costs, faster delivery
The digital supervision model has delivered concrete results.
Automated data comparison has streamlined clearance procedures and helped resolve peak-season bottlenecks. It also supported new models such as "JD Express in Seconds."
According to company estimates, overall outbound parcel costs – including cancellations, returns and delays – have dropped by 50 percent. Delivery efficiency has improved by 50 percent.
During the 2025 "Double 11" shopping festival (October 9 to November 13), JD cross-border orders reached 1.85 million, with a total value of 500 million yuan, up more than 40 percent year on year.
At the same time, the improved regulatory environment has strengthened industrial clustering. The digital supervision framework supports business expansion and attracts more leading cross-border companies and service providers to Shanghai.
Hongqiao's cross-border e-commerce ecosystem continues to grow in scale and strength.
Source: City News Service
