经济新闻
上海“五一”假期接待游客1690万人次，花卉展和音乐会带动消费热潮 2026-05-06
Shanghai International Coffee Culture Festival at North BundShanghai drew 16.9 million visitors during the five-day May Day holiday, as flower festivals, waterfront coffee fairs, concerts and pop-up retail events helped drive tourism and consumer spending across the city.
According to data released by the Shanghai Municipal Administration of Culture and Tourism on May 5, visitor numbers rose 2.4% from a year earlier, while hotel occupancy reached 72.8%.
Tourism-related spending during the holiday was estimated at 21.5 billion yuan (about US$3 billion), with cultural and leisure events helping drive consumer spending.
This year's Shanghai International Flower Show became one of the holiday's biggest attractions for families.
The Pudong Qiantan venue featured hydrangea-lined riverfront walkways, rose arches and a flower-themed sightseeing train.
As part of the festival, the "All Girls' Happy Market" reopened at Youcheng Park in Qiantan, extending foot traffic from the flower show into nearby retail and leisure spaces.
"We came specially with family to experience both the flower displays and the market," said a tourist surnamed Wang from Suzhou. "The children really enjoyed it."
According to Pudong authorities, the Expo-Qiantan area has received 3.58 million visitors since the flower festival opened, up 46% from the same period last year.
Along the North Bund in Hongkou district, the Shanghai International Coffee Culture Festival transformed a 2.3-kilometre stretch of the Huangpu riverfront into a giant open-air café.
Although the festival officially ended on May 4, crowds continued to gather on the final day, with long queues forming outside many coffee stands.
"We sold nearly 300 cups a day," said Daniele, a vendor at the festival, adding that limited-edition drinks inspired by the waterfront setting proved especially popular with younger consumers.
On the Pudong waterfront, the Mercedes-Benz Arena drew large crowds during the holiday, led by the sold-out Arknights Ambience Synesthesia 2026 concert series.
The venue also staged performances by overseas troupes including a flamenco adaptation of Carmen and a new production by Britain's Hofesh Shechter Company.
Shanghai staged nearly 2,000 commercial performances during the holiday, according to tourism authorities.
In the Hengfu historic district, pop-up stores from celebrity-backed brands such as actor Bai Jingting's GOODBAI and singer Liu Yuxin's XINADU drew young visitors seeking limited-edition products and social-media-friendly backdrops.
"I came from Zhejiang specifically for the GOODBAI limited collection," said a visitor surnamed Jin. "The mix of old Shanghai streets and trendy brands makes the area especially photogenic."
Source: Jiemian
