经济新闻
Onitsuka Tiger在黄浦区开设全新旗舰店 2026-07-14
An all-new flagship store for the Japanese fashion brand Onitsuka Tiger opened in Shanghai's Huangpu district at the Xintiandi shopping area.
Situated in a two-story building facing the street, the 471-square-meter store presents the brand's newest design concept to China. It features minimalist lines, translucent glass, illuminated walls, and layered open areas that create a modern, avant-garde atmosphere.
The first floor showcases the Contemporary series to make a statement about the brand's modern aesthetic and fashion identity. Curated by the brand's international creative headquarters — Milan Design Center — the selection features clothing, footwear, and lifestyle pieces that were unveiled during Milan Fashion Week.
The second floor blends fashion with lifestyle in an immersive space that showcases the brand's extensive footwear collection, along with an assortment of bags and accessories.
From its location to its design, the Xintiandi flagship store has been conceived in harmony with local culture. It is expected to serve as a window into the brand's philosophy and aesthetic for consumers in China and beyond, according to an Onitsuka Tiger China executive.
Source: China Daily
