经济新闻
希尔顿将把 Tempo 酒店品牌引入国内市场 2026-07-16
Hilton is bringing its Tempo by Hilton lifestyle brand to China, the latest move by the hotel giant to capture rising demand for more personalized, experience-driven stays across the Asia-Pacific.
The company announced multiple hotel signings that will introduce Tempo by Hilton to destinations such as Xiamen in Fujian province, Beijing, Chengdu in Sichuan province and Jiaxing in Zhejiang province.
The expansion is aimed at strengthening its position in the country's fast-growing lifestyle hospitality segment, where global hotel groups are competing for younger and increasingly experience-focused travelers.
"Lifestyle experiences are increasingly important to customers, and at the same time, we need to offer owners brands that are scalable and perform commercially," said Christopher Nassetta, president and CEO of Hilton.
Launched in 2020, Tempo by Hilton is positioned as an upscale life-style brand targeting business and leisure travelers seeking flexibility, wellness and connectivity during their stays.
The brand's entry into the country reflects a broader bet by global hotel operators on the country's evolving travel market, where changing consumer preferences are reshaping demand for premium accommodation.
"China is a powerful growth driver for Hilton here in the Asia-Pacific and globally," said Alan Watts, president, Asia-Pacific at Hilton. "The introduction of Tempo reflects our confidence in the long-term fundamentals of this market and the opportunity to meet increasing demand for experience-led lifestyle stays from the younger generation of travelers."
China's domestic tourism recovery continues to provide a foundation for expansion. During the 2026 May Day holiday, domestic trips reached 325 million, up 3.6 percent year-on-year, while tourism spending rose 2.9 percent to 185.49 billion yuan ($27.4 billion), according to the Ministry of Culture and Tourism.
For hotel groups, growth opportunities are increasingly shifting beyond room supply toward capturing a greater share of travelers' spending through differentiated experiences. Younger and more affluent consumers are showing stronger demand for hotels that combine accommodation with dining, social interaction, cultural discovery and wellness offerings.
The recent expansion comes as the company broadens its premium and lifestyle footprint in the country. Hilton currently operates multiple life-style brands in China, including Canopy Hotels, Curio Collection by Hilton, Tapestry Collection by Hilton, Motto by Hilton, and soon Tempo, and plans to double the number of lifestyle hotels in the market.
The company said early development momentum reflects growing interest from hotel owners seeking brands that can attract demand for differentiated travel experiences while benefiting from Hilton's global distribution network and loyalty platform.
Hilton is also expanding its broader luxury and lifestyle portfolio across the Asia-Pacific. The company plans to open eight new luxury and lifestyle properties in the region this year, moving toward a portfolio of 250 luxury and lifestyle hotels across the Asia-Pacific.
The company is preparing for the 2027 opening of Motto by Hilton Shanghai Wuliqiao, which will mark the brand's debut on the mainland.
Source: China Daily
