欧莱雅以美丽之旅、全球艺术与新品牌首秀迎接第九届进博会   2026-10-28

 

L'Oréal, a nine-time consecutive exhibitor at the China International Import Expo (CIIE), will unveil its The Beauty Odyssey themed showcase at the upcoming 9th CIIE, headlined by the debut of a global AI-powered art installation and five new brand China premieres.

Custom-designed for this year's expo, the KALLISTÉ TWINS art installation will make its global premiere, blending human artistic creation with AI-generated imagery, serving as a signature example of technology-empowered aesthetic expression.

Three luxury fragrance brands—Bottega Veneta, Balenciaga and Creed—are also set to debut in China under the L'Oréal Group, alongside professional haircare brand Color Wow and skincare brand Skinbetter Science. This marks their entry into China's high-growth segments: luxury fragrance, professional haircare and skincare.

"In Chinese culture, the number 9 symbolizes longevity and enduring bonds — a perfect reflection of our firm commitment to China," said Vincent Boinay, president of L'Oréal North Asia and CEO of L'Oréal China. "With innovation as our sails and consumer desires as our guiding lighthouse, we want to navigate this wave to bring the best of beauty to every Chinese consumer through CIIE."

L'Oréal's Consumer Goods booth features seven themed zones focused on longevity science, haircare technology, cultural aesthetics, quality and safety, and sustainability. At the France Pavilion, the theme "AI for Beauty" highlights AI integration in consumer experience, business transformation, and ecosystem synergy. Additionally, four beauty tech innovations will debut in Asia at the expo.

Having served as rotating chair of the CIIE Exhibitors Alliance Council for seven consecutive years, L'Oréal was among the first enterprises to sign up for the 10th CIIE.

"For L'Oréal, CIIE is a beauty-bonded platform that weaves together our roles as a dedicated exhibitor, ecosystem partner, co-creator and investor," said Lan Zhenzhen, chief corporate affairs and engagement officer at L'Oréal North Asia and China. "All these gains ultimately benefit consumers, making their lives better through quality beauty products."

Source: China Daily

 

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