今日上海
上海旅游节以时尚、游轮、古镇文化等为特色 - 2025年07月06日
Tourism festival features fashion, cruises, ancient town culture and more
A glittering scene of Zhujiajiao Water Town.
Shanghai's annual tourism extravaganza started last Saturday, lasting longer and with more diverse activities in this brand new version.
The summer travel season of the Shanghai Tourism Festival runs from July 5 to the end of August, targeting families and students.
About 300 activities cover diverse scenarios such as fashion performances, waterfront leisure, cruise experiences, ancient town culture and parent-child interactions.
It allows travelers from home and abroad to experience the charm of the city via performances, night tours and parent-child interactions, while stimulating diverse consumption demands.
A cool summer experience on the riverfront in Shanghai.
The festival will link tourist and leisure blocks, the waterfronts of the Huangpu River and Suzhou Creek, and historical and cultural conservation areas, with music festivals, animation exhibitions and cruise experiences. Consumption coupons will be distributed.
In Songjiang District, a Thai-style carnival will be held at Playa Maya Water Park this summer, while Chenshan Botanical Garden will host magic night summer camps, according to the Shanghai Administration of Culture and Tourism.
Shanghai Disney Resort will stage the "Duffy Month" activity with Disney friends ready to create a joyful summer time.
An array of heavyweight exhibitions are part of the festival.
A poster for Shanghai Disney Resort.
The "Legends of Dragon: The Ancient Civilization of Hongshan Culture" at the east branch of Shanghai Museum will run through October 8, featuring around 300 cultural relics from 20 cultural and museum venues, showcasing the century-old achievements of Hongshan archaeology and the latest discoveries.
"Amazing Zhulong," the first immersive naked-eye 3D installation art display focused on mythological creatures from "Shan Hai Jing," or "Classic of Mountains and Seas," will debut on July 15 at China Art Museum in the Pudong New Area. "Paths to Modernity: Masterpieces from the Musée d'Orsay, Paris" is ongoing at the Museum of Art Pudong.
Fuxing Island in Yangpu District will be transformed into Xiaohongshu REDLAND, where trendy exhibitions, camping areas and creative workshops form an immersive magnetic field.
A view of Suzhou Creek.
The "Urban Pulse" exhibition in Zhangyuan builds a bridge between tradition and modernity in the shikumen alleys.
The Urban Beach Carnival, which lasts until September, turns the banks of the Huangpu River into a "sunset resort island" for urbanites.
During the Ancient Town Tourism Week, Zhujiajiao Ancient Town in Qingpu District will showcase the charm of intangible cultural heritage such as boat boxing.
Putuo District will ignite the summer passion with the 20th CCG EXPO, resonating with the 5th "Half Marathon Suhe" Culture and Tourism Festival. Landmarks such as Putuo Mengqing Garden and Half Marathon Suhe Cultural Park have been turned into waterfront markets, blending open-air movies, food, camping, intangible cultural heritage experiences, parent-child games, and outdoor art.
An international cruise carnival and a beer festival will be held in Baoshan District.
The classic activity season of the festival will last between September 1 and October 6, where well-known activities among tourists at home and abroad, such as the grand float parade, will be held.
Source: Shanghai Daily
