今日上海
Bilibili World将上海打造成游戏迷和人工智能创新的圣地 - 2025年07月14日
Bilibili World transforms Shanghai into a mecca for gaming fans and AI innovation
BW 2025 occupies all eight halls of the National Exhibition and Convention Center (NECC), attracting about 300,000 visitors over three days until last Sunday.
Bilibili World, the three-day annual show for gaming and anime fans, ended last Sunday after hosting 700 exhibitors that included Intel, Lenovo and Nvidia and drew 300,000 visitors. The focus this year was on cutting-edge technology for gamers and artificial intelligence creators.
The event filled eight halls of the National Exhibition and Convention Center.
Renowned Japanese game designer Hideo Kojima noted that games have achieved "high-level dignity," with a recognized social position and large fan base as he and PlayStation announced the Chinese-language dubbing team information for Kojima's long-awaited "Death Stranding 2: On the Beach."
Renowned Japanese game designer Hideo Kojima (left) visited BW 2025, attending events for the long-awaited "Death Stranding 2: On the Beach."
Cosplay performancers are showing new AI products in the booth of Lenovo, which takes a quarter market share in the global computer market in the second quarter, fueled by the AI PC wave.
New Computers for Gaming and AI
In Hall 4, Lenovo showcased its "AI family" of Motorola smartphones, Yoga and Legion computers and new smart glasses. Lenovo's new computers feature over 200 cross-device AI functions, including an AI search with "fuzzy matching," real-time AI translation for seven languages and AI notes that summarize and refine key information.
According to research firm Canalys, global computer sales in the second quarter increased 7.4 percent to 67.6 million, with growth driven by AI enhancements. Lenovo maintained its position as the global PC leader in the quarter with a 25 percent market share, followed by Hewlett Packard, Dell, Apple and Asus.
China's Colorful Technology showcased its AI image generation technology, offering visitors a 3D gift based on their picture within 30 seconds. Colorful's iGame product line, including graphics cards, motherboards and AI PCs, supporting "AI teammates" in the game NARAKA: Bladepoint.
In Hall 3, Nvidia held an on-site flash sale for its limited-edition graphics cards: the RTX 5070, priced at 4,599 yuan (US$639), and the RTX 5080 Founders Edition, priced at 8,299 yuan. It was the first time at the event that Nvidia conducted direct sales to fans, who formed long lines to buy them.
Among them was Hei Tu, a Shanghai Jiao Tong University post-graduate student dressed in character attire from a miHoYo game. He purchased an RTX 5080 FE to upgrade from his current card, explaining that he wanted to enhance the gaming experience of Helldivers II and to support his local studies in computer vision research.
Nvidia, which recently became the world's first US$4-trillion market-cap company, exhibited its ecosystem at the show, featuring 50 high-performance RTX computers from brands such as Asus, MSI and Honor. Visitors were invited to try China-developed games like Marvel Rivals and Wuthering Waves, all enabled with DLSS 4 multi-frame generation (MFG), a technology used by more than 125 games.
People flock to the booth of Nvidia, which sells limited-edition graphics cards onsite, the first time for Nvidia to sell products directly at BW.
Hei Tu, a Shanghai Jiao Tong University post-graduate student, was in the queue to buy a card, both for enhancing his experience with favorite game Helldivers II and to support local AI training for computer vision research.
Technology firm Colorful is showcasing iGame product line, including graphics cards, motherboards and AI PCs, for both gaming and AI upgrades.
"Shanghai Summer" Event Fuels Consumption
Companies at the show aimed their pitches at students, both as games fans and as potential buyers of electronic devices. Discounts in the thousands of yuan were offered, leveraging the nation's subsidies for trading in old products for new. The trade-in policy, implemented to spur consumer spending, generated 1.1 trillion yuan in sales in the first five months of this year, according to the Ministry of Commerce.
Bilibili World was a boon to Shanghai's tourism, drawing many out-of-town visitors.
Xiao Xu and two friends traveled from Suzhou in neighboring Jiangsu Province, for the three-day event. He said he spent 8,299 yuan (US$1,153) Nvidia graphics card and purchased other related gaming merchandize.
"I was lucky to book a hotel a month in advance," he said. "Prices rocketed closer to the event and room availability became limited."
Indeed, Trip.com, China's largest online tourism platform, said hotel prices tripled in a week and were 26 percent higher than during the show a year earlier.
Companies offer summer discounts for students in the BW booths, besides national trade-in subsidy.
People are taking pictures with ACN-style decorated cars, which are exhibited in the Hall 5.
BW 2025, attracting many young fans, is part of the city's "Shanghai Summer" campaign, designed to boost tourism, culture and related consumption.
People are in line to buy game-themed goods at the event.
Bilibili World is part of the "Shanghai Summer" campaign, which began this month and is designed to make the city more welcoming to tourists. It will conclude its program of concerts, sports tournaments and cultural festivals in October.
Running through October, the campaign includes concerts, sports tournaments, cultural festivals and brand activations across districts and commercial hubs. Key events include BW 2025 and ChinaJoy, Asia's largest gaming fair, opening next month.
Source: City News Service
