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国际毛皮协会与玖姿合作，在上海首次推出纽约时装周系列 - 2025年09月02日
IFF teams up with Juzui to debut NYFW collections in Shanghai
Juzui, a high-end women's fashion brand under Anzheng Fashion Group, hosted the pre-sale of its 2025 Fall/Winter New York Fashion Week collection at its flagship store in Jing'an district last Saturday.
Juzui, a high-end women's fashion brand under Anzheng Fashion Group, successfully hosted the pre-sale of its 2025 Fall/Winter New York Fashion Week collection at its flagship store in Jing'an district last Saturday.
The event was co-hosted by the International Fur Federation (IFF) and curated by "The Secret Behind Fashion," a leading innovator in China's fashion industry. It marked the first offline showcase of Juzui's New York Fashion Week designs, demonstrating how international resources can integrate with local brands. Natural fur — valued for its rarity and craftsmanship — was presented as a new benchmark in high-end fashion.
Wang Jing, president of IFF China, noted that today's consumers approach high-end purchases with an "asset-purchasing" mindset, seeking long-term, heritage-level value rather than fleeting trends. She stated, "Natural fur certified by Furmark® represents such a 'wearable asset.'"
She also highlighted the significance of the collaboration with Juzui, saying, "We have shown that natural fur, when combined with exceptional design, can be lightweight, stylish, and artistic. This partnership addresses industry challenges by shifting the focus from 'selling materials' to 'selling design, concept, and sustainability,' offering certainty in an uncertain industry and setting a new standard for top-brand collaborations."
During the event, Wang presented Zheng Anzheng, chairman of Anzheng Fashion Group, with the "2025 Global Sustainability Strategy for Natural Fur" award, honoring the group's internationally acclaimed efforts in sustainable fashion.
The pre-sale followed Juzui's third appearance at the February 2025 New York Fashion Week. Led by creative director Wang Tao, the brand unveiled its "Winter Blooms Whispering" collection, which drew global media and industry attention. The buzz grew further when world-renowned supermodel Maye Musk closed the show and later wore Juzui's designs at major events, amplifying the brand's international profile.
Liu Peifang, the event curator, stated, "This pre-sale's success shows that Juzui has effectively anchored its international influence locally, connecting the entire fashion value chain—from global to local, runway to store, and brand story to daily life."
The event was held at Juzui's 500-square-meter flagship store in Shanghai, which opened in June. Zheng announced a "large-store strategy," with plans to open hundreds of flagship and urban stores nationwide in the next three to five years. "We are not just selling clothing; we are promoting a lifestyle built on brand trust and aesthetic resonance," he noted.
On site, Wang Tao, the creative director of Juzui, explained the inspiration behind the collection while styling guests. "Unlike models' near-perfect looks, the authenticity shown by the ladies here touched me more. They didn't just copy runway outfits; they chose according to their own aesthetics and feelings, showing how clothing can bring joy and reveal one's best self," he said.
The event will expand to other cities in China, including Chengdu and Changsha.
Source: China Daily
