中国数字娱乐吸引海外市场 - 2016年12月06日

LOUIS Yang, co-founder and chief executive of the Shanghai startup musical.ly, never expected the live streaming app to attract so much attention so quickly in overseas markets.

“When we started out, we figured on maybe 5 million users within the first year, but the global response has been far beyond our imagination,” Yang said in Musical’s office on Jumen Road in downtown Shanghai.

Since its debut last year, Musical has amassed 120 million users globally, attracting celebrities and artists like Jason DeRulo, Paris Hilton, Fetty Wap, Shaquille O’Neal, Adam Lambert and Gnash.