上海自行车品牌凤凰紧跟共享单车时代步伐 - 2017年06月08日

SHANGHAI Phoenix, China's earliest bicycle maker with a 120-year-old history, is now rising from the ashes of traditional pedal power to embrace the new age of electric bikes, app-operated shared bikes and the popularity of motocross and road cycle racing as major sports events.

"We have to regain glory in the modern era by embracing the Internet and satisfying consumers," said Wang Chaoyang, Phoenix's current president.

Known as Feng Huang in Chinese, the brand once reigned supreme as the ultimate of quality in the old days when cars were few and China was called the Bicycle Kingdom. A Phoenix bicycle in as recently as the 1980s and early 1990s was regarded as a family treasure. The company was the first to list on China’s new stock market in 1993.