零售商创新举措应对线上购物热潮 - 2017年11月27日

Despite all the hype about online shopping, brands and retailers are gradually realizing the indispensable shopping experience brought by offline retailing and physical stores.

Retailers are also thinking of new ways to shift their presence from a place to merely sell merchandise into a place to better interact with consumers and drive more foot traffic for the benefit of their own as well as merchants and brands.
 
Latest digital technologies and the convergence of online and offline resources is offering new opportunities for them to target and interact with consumers.