老品牌新亮相 光明食品推出“熊小白”冰淇淋 - 2018年05月18日

One of the ice creams captivating consumer interest as summer approaches is Bright Food’s Little White Bear, an 8-yuan (US$1.25) ice cream bar that comes in cheese, strawberry yoghurt and vanilla flavors.

Despite a price nearly triple that of other Bright Food ice creams and popsicles, Little White Bears are designed to attract young consumers, according to Li Weitao, assistant general manager of the Shanghai Yimin No.1 Food Factory that produces the bars.

“By raising the price of ice cream, we have a better chance of gaining a foot-hold in convenience stores and online shopping channels,” he said.