电子竞技升温 市场潜力巨大 - 2018年05月21日

I was somewhat taken aback when I received an iron frying pan as an invitation to 360 Technology’s new smartphone release.

But I got the point when I read the words printed on the frying pan — “Winner Winner Chicken Dinner.” It’s a line from the popular game PlayerUnknown’s Battlegrounds, which implied that the company was about to release an e-sports smartphone.

Electronic sports, known as e-sports, have entered the virtual battlefield of competitive video games, with influence stretching beyond the millennial fan base. The genre is attracting millions of new fans in China, including women. They are joining the “hardcore players,” mainly teenage males who spend hours a day in front of computer screens.