阿里巴巴和星巴克达成战略合作 打造新零售智慧门店 - 2018年08月24日

The recent tie-up between Starbucks and Chinese e-commerce giant Alibaba to offer coffee delivery has caused quite a buzz in the industry.

For one thing, it’s the first time the US-based coffee chain has gone into the online food delivery business. For another, it highlights how Alibaba is accelerating efforts to form relation-ships with offline merchants and service providers.

The new delivery service, utilizing Alibaba’s one-stop shopping space Hema Fresh Market and its on-demand food delivery platform Ele.me, which has 3 million delivery riders, will connect to Starbuck’s existing outlet network.