跨国食品企业受到本土新零售平台冲击 - 2019年08月02日

Multinational food and beverage companies are facing challenges from local brands but they can leverage opportunities brought about by tech giants' new retail platforms, according to a report by RaboBank.
Globally, packaged food and beverage manufacturers are under pressure from local players who are quicker to adapt to consumers' shifting preferences and market trends, said RaboBank Shanghai Branch's Food and Agribusiness Research director Michelle Huang.
Food companies are advised to actively seek business transformation and to better leverage innovative technologies such as data analysis and precision marketing.