中国品牌在世界舞台的影响力逐渐扩大 - 2019年09月25日

Chinese brands, especially in the digital and tech industries, are winning support and awareness in the domestic market and on the world stage, according to the Germany-based independent marketing and communication agency group Serviceplan. 

Domestic brands are seeking business diversification and global expansion, especially in Southeast Asia and Europe, according to Marcus Ma, Serviceplan Beijing's managing director. 

Huawei, Haier, Xiaomi, Douyin (TikTok), Li-Ning and BMW are among the Best Brands 2019 winners in Chinese markets, an annual awards event hosted by Serviceplan with researcher GfK supported by a survey of 3,000 consumers.