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2019年-2020年购物中心消费者指数为65.2 跌破前年水平 - 2020年07月21日

Survey details outbreak's impact on shopping centers

A development index for domestic shopping centers fell to its lowest level in three years as the COVID-19 pandemic restricted offline spending, according to a joint report by the Nielsen and China Chain Store & Franchise Association.
The index dipped to 65.2, from 69.4 a year earlier, and two sub indices which track the willingness and frequency of shoppers' visits to shopping centers both declined, with those in first-tier cities falling at a slower pace.
The survey of 2,014 shoppers in 44 domestic cities shows that the majority intend to spend less at physical stores mainly due to the pandemic, but still wish to enjoy leisure time. Specifically, about 45 percent want to go to shopping centers on their own to enjoy solo time.

 

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