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Freshippo opens site in Waigaoqiao bonded area
Alibaba’s Freshippo has become the latest retailer to embrace cross-border shopping trends to cash in on growing demands.
Freshippo, the grocery retail chain of Chinese e-commerce giant Alibaba, opened its latest site last Friday in the Sunland Mall in the Waigaoqiao bonded area in the Pudong New Area.
Not a traditional supermarket outlet, it offers cross-border retailing service.
It displays more than 1,500 products in eight categories, including alcohol, nutritional products, and mother and child care. Customers need to place orders online.