今日上海
虚拟制造技术将广泛运用到电影中 - 2021年06月18日
New technology reshapes China's film industry
Virtual production has great potential in China with its record-high box office income and first-class artificial intelligence innovations and industry, speakers told a forum of the Shanghai International Film Festival.
Virtual production, which allows directors to see special effects beforehand, cuts production costs by half and improves efficiency. It also bridges "western technologies and Chinese culture and stories," said Ma Ping, deputy general manager of State Production of China Film Group.
China has two unique advantages in virtual production with sufficient box office revenue to support new technologies and innovations and world-leading AI development, speakers told the "Virtual and Reality, New Changes in Film Production" forum.