2021年凯度全球最具价值品牌榜单公布 - 2021年06月25日

Eighteen Chinese brands are part of the latest Kantar BrandZ Most Valuable Global Brands 2021 rankings, one more than a year ago, with Chinese tech giants Tencent and Alibaba in the fifth and seventh spots, respectively.
New entrants from China are Pinduoduo and Ke, and they are among altogether 13 new brands on the top 100 list this year, including Zoom, Nvidia, AMD and Spotify.
Chinese brands' total equity comprised 14 percent of the top 100's combined value, up from 11 percent 10 years ago, while European brands' value has decreased to 8 percent from 20 percent a decade ago.