“情人眼里出西施”：化妆品投资行业蓬勃发展 - 2021年07月02日

Shanghai pharmaceutical worker Sunny Jia was having skin allergy problems. She discovered an anti-allergy cream recommended on WeChat, and friends told her it really worked. So she bought the product, marketed under the Winona brand.

In a sense, Jia exemplifies the big trend in the Chinese beauty market. Consumers chasing beauty are increasingly by-passing the big-name multinational brands that once held such cachet and are purchasing domestic skincare and cosmetic products.

The domestic industry grew 9.5 percent last year, while overall consumer-goods sales dropped about 3.9 percent because of the coronavirus outbreak. Investors are taking notice of the trend.