The Chinese New Year is one of the most distinctive traditional festivals in China, and on the afternoon of February 5 (Monday), we will organize an interview tour for Chinese and foreign journalists to visit Nanxiang Old Street in Jiading District, Qibao Old Street in Minhang District, and Nanjing Road Pedestrian Street in Huangpu District (introduction attached), focusing on Chinese folk customs and consumption promotion activities during the Chinese New Year. The specific arrangements are as follows:

12:50 - 13:00 Depart from 200, People’s Avenue

13:40 - 14:50 Nanxiang Old Street

15:30 - 16:40 Qibao Old Street

17:20 - 18:00 Nanjing Road Pedestrian Street

Please kindly inform us of the media unit, the reporter’s name, mobile phone number in an email to touchshanghai@126.com before February 4, 2024.

Contact: Chen Wei 18918886919 Xu Peizhi 15800792176

 

< style="text-align:right;text-indent:0cm;mso-char-indent-count: 0;layout-grid-mode:char;mso-layout-grid-align:none">Information Office of Shanghai Municipality

< style="text-align:right;text-indent:0cm;mso-char-indent-count: 0;layout-grid-mode:char;mso-layout-grid-align:none">February 3, 2024

Introduction

1. Nanxiang Old Street

Nanxiang Old Street stands as a living testament to the rich tapestry of history, commerce, and culture woven into the fabric of the ancient town of Nanxiang. As we approach the Year of the Dragon, Nanxiang Old Street has embraced the thematic allure of “Flowers on Thousands of Trees, Fish and Dragon Dance.” This captivating motif seamlessly weaves together the folklore of Nanxiang’s “Land of Dragon Cave” and Tanyuan Garden’s fancy carps, infusing the air with a spirited atmosphere reminiscent of the Spring and Lantern Festivals. Adorning the middle expanse of the twin towers, intricate gantry frames grace both sides of the street, supporting dragon-shaped lanterns suspended overhead, creating a luminous tapestry that symbolizes the most heartfelt wishes and aspirations for the coming year. The thoroughfare is divided into three segments on People’s Street, each adorned with sets of resplendent koi lanterns. A mesmerizing display of koi carps of various sizes gracefully meanders through People’s Street, symbolizing the auspicious wishes for “fish leaping over the dragon’s gate” and the perpetual abundance of each passing year. On the southern flank of Jiefang Street, the boughs of street trees serve as elegant hosts for sky lanterns and ancient poetry lanterns. This poetic arrangement, rooted in the essence of traditional Chinese culture, establishes a “Poetry Culture Gallery.” Through the medium of poetry, this gallery becomes a captivating window into the timeless charm of Jiangnan and a dedicated custodian of China’s exceptional cultural heritage.

2. Qibao Old Street

Qibao Ancient Town, nestled in the northern expanse of Minhang District, Shanghai, boasts a venerable history that spans millennia. Gracefully meandering through the heart of this ancient enclave is the enchanting Qibao Old Street, where the tranquil Puhui River serenely flows, bridged by several stoic stone arches. Embark on a journey through time as you explore this timeless locale, adorned by the winding pathways of Qibao Old Street, the historic Puhui River, and the captivating ambiance of century-old teahouses where cultures seamlessly converge. As the Chinese New Year approaches, Qibao Old Street transforms into a vibrant hub of festivities, hosting a New Year carnival under the thematic banner of “Dragon Dance for Auspiciousness and Blessings in Qibao.” This celebration harmoniously melds refined and popular culture, skillfully weaving a narrative that both cherishes traditions and embraces innovation. The overarching ambiance is steeped in the auspicious symbolism of the golden dragon, a potent symbol of prosperity and good fortune. A mesmerizing interplay of lanterns adorns the thoroughfare, creating a captivating promenade. Notably, a dragon-themed lantern stand replaces the traditional dragon body, guiding visitors through an immersive experience akin to “a night of fish and dragon dance.”

3. Nanjing Road Pedestrian Street

Nanjing Road Pedestrian Street, renowned as “China’s No. 1 Commercial Street,” is infused with a festive spirit as the Chinese New Year approaches. Commencing on January 20, the 2024 Nanjing Roadside Market, themed “Dragon Travels and Blessings Come,” unfolded against the backdrop of the newly inaugurated Century Plaza. Covering an expansive area of over 2,000 square meters, this bustling market hosts more than 80 specialty merchants offering a diverse array of offerings, including new product launches, Internet-famous delicacies, CIIE treasures, and venerable brands from the Yangtze River Delta. Additionally, immersive check-in points and interactive displays further enhance the overall experience.

This Chinese New Year market extravaganza is meticulously crafted through spatial renewal, scene curation, IP integration, and experiential fusion. The result is a captivating array of visually appealing, entertaining, delectable, and practical New Year delights at every turn, creating a dynamic and exhibition-like ambiance. This innovative shopping experience not only rejuvenates the city’s retail landscape but also caters to the discerning tastes of both citizens and tourists. By stimulating consumption potential and invigorating business vitality, it pioneers a novel paradigm of consumption scene innovation, ushering in a new era of “Business +” integration and linkage infused with the distinctive characteristics of Shanghai.