Build a bridge of economic cooperation and promote cultural exchange between China and foreign countries - 2024-11-06
Since the first China International Import Expo (CIIE) was successfully held in Shanghai in 2018, the CIIE has gradually become one of the important platforms for global trade cooperation. It not only provides opportunities for countries to display high-quality products and services but also creates a bridge for communication and interaction between Chinese enterprises and international counterparts. As a national economic and trade event, the CIIE can facilitate economic cooperation and play an important role in the exchange and mutual learning of cultures and values.
Economic Cooperation: A New Platform for Mutual Benefits and Win-Win Results
As an important platform for international economic and trade cooperation, the CIIE has one distinctive feature - the efficient business and trade docking mechanism. According to Chinese cooperation representatives from Idaho, USA, experience over the years shows that the cooperation agreement signed at the CIIE is not a formal commitment but a real deal with a high implementation rate. For example, Anderson Northwest, an enterprise located in Idaho that specializes in high-quality dry peas and lentils, has participated in the CIIE for six consecutive years. The intended orders signed at the CIIE each year have a high completion rate. Last year, its supply fell short of demand. At the upcoming CIIE this year, Highland Hay International, another enterprise located in Idaho that deals in high-quality hay, will sign a three-year feed purchase contract worth up to US$90 million with New Hope Group, a leading Chinese enterprise. The cooperation will consolidate the long-term cooperative relationship between the two parties in the future and bring tangible benefits to the enterprises of both parties, fully reflecting the value of the CIIE as an efficient trading platform.
In addition, the CIIE also provides a unique window for foreign enterprises to better understand the Chinese market and expand their business on this basis. According to the representative, many enterprises participating in the expo for the first time have gained a large amount of potential customer information in just a few days, which is almost unimaginable in exhibitions in other countries or regions. For example, since its first participation in the CIIE, Anderson Northwest’s exports to the Chinese market have increased year by year, making it one of the most competitive suppliers in this category in the Chinese market. The success of this enterprise is not an isolated case. More and more foreign enterprises have found an effective way to enter the Chinese market through the CIIE.
The Chinese government attaches great importance and support to the CIIE. It has created a good external environment for exhibitors. Governments at all levels from the central level to the local level have actively participated in the organization to ensure the success of all activities during the CIIE. At the same time, the government also helps exhibitors establish connections with Chinese buyers by organizing official purchasing groups, which can greatly increase trade transactions. For example, at the first CIIE, a beef enterprise in Idaho received many orders from corporate exhibition groups organized by local governments on site. The government-led, market-operated model has effectively enhanced the attractiveness and influence of the CIIE.
For Chinese enterprises, the CIIE is also an excellent stage to show their strength and product quality. For example, the signing ceremony of New Hope Group, which will be held at the CIIE, will be exposed by media at all levels. This will demonstrate its ability to make high-quality dairy products, show the management level and technical strength of Chinese enterprises to international peers, and enhance its brand image. The two-way exchange can not only promote trade cooperation but also provide opportunities for enterprises from both sides to learn from each other.
Cultural Exchange: A New Bond to Enhance Understanding and Friendship
In addition to economic cooperation, the CIIE is also an important platform for promoting cultural exchanges and mutual learning between China and foreign countries. With deepening globalization, mutual understanding and respect between different cultural backgrounds have become particularly important. It is also a vital foundation for Chinese and foreign enterprises to carry out economic and trade cooperation. With its open and inclusive attitude, the CIIE has demonstrated Shanghai’s broad mind, attracted exhibitors and visitors from all over the world, and provided an opportunity for face-to-face communication for them.
Exhibitors can achieve fruitful results in business. Besides, many participants have taken this opportunity to gain an in-depth understanding of Chinese culture and social status, and enhanced their understanding and goodwill towards China. In the interview, the representative said that exhibitors from Idaho visited Shanghai’s historical sites and modern urban landscape during the CIIE. They witnessed the development achievements of China’s economy and society with their own eyes. The personal experience is far more intuitive and profound than the information obtained through the media, which helps break the stereotypes of the outside world about China and promote people-to-people exchanges. This is also why the representative is dedicated to helping foreign enterprises participate in the expo.
More importantly, the CIIE has built a platform for communication between Chinese and foreign enterprises on informal occasions. During the expo, many foreign business representatives have in-depth exchanges with Chinese partners, discussing business cooperation and exchanging views on topics of common concern such as sustainable development and technological innovation. The cross-cultural dialogue helps both sides reach a consensus on global common values and lay a solid foundation for future cooperation.
Looking to the Future: Continue to Deepen Cooperation and Exchanges
In the future, the CIIE is expected to play a greater role in promoting global economic recovery and facilitating mutual learning among civilizations. With the continuous growth of China’s economy and expansion of the consumer market, more high-quality foreign goods and services will enter China to meet the growing needs of the Chinese people for a better life.
The Chinese representative hopes that in the future, more foreign enterprises can participate in the CIIE and obtain more customer resources and trade opportunities. Meanwhile, it is also hoped that local industry associations and more media outlets in China, especially self-media, can actively participate in the expo and use the platform advantages of the CIIE to help exhibitors further expand their influence. For overseas exhibitors, the CIIE is not only a window to show their own products but also an important platform to convey brand image and cultural concepts to China and the world.
In addition, exhibitors’ successful experience will inspire more local enterprises to participate, thus forming a positive cycle and gradually expanding and deepening international trade cooperation and cultural exchanges. This kind of diffusion from a single enterprise to the entire industry, and from the domestic market to the international stage, will give the CIIE greater social influence and long-term historical significance.
In summary, the CIIE is not only a place for exhibition and trading but also a bond that connects the emotions and wisdom of people from all over the world. On this platform, economic cooperation and cultural exchanges complement each other and jointly promote the progress and development of human society. In the future, we have reason to believe that the CIIE will continue to uphold the spirit of openness and innovation, continue to create more value, and contribute wisdom and strength to building a community with a shared future for mankind.
The author is Zhang Danyang, assistant researcher at the Institute of Literature, Shanghai Academy of Social Sciences.
Source: Touch Shanghai
Application Status
| 04-16 | 21315227 | Processing |
| 03-12 | 21315226 | Processing |
| 09-26 | 21315225 | Processing |
Inquiry Status
| 02-29 | 02131558 | Received |
| 03-06 | 02131557 | Received |
| 11-14 | 02131556 | Received |
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