China Brand Day, the first state-level exhibition since the COVID-19 outbreak, will be held online from May 10 to 12. It will also be the first high-level cloud expo.

The theme is "China Brand, World Sharing; All-Round Moderate Prosperity; Sophisticated Life; Power of Brand-Combating COVID-19 In Full Swing,” and China Brand Day Online 2020 will also connect with Shanghai's Double Five Shopping Festival, with a number of well-established brands in the city taking part in the expo.

Shanghai’s cloud pavilion will feature a virtual Oriental Pearl Tower's sphere as the main venue and the city's nightscape on both sides of the Huangpu River as the backdrop. Visitors will interact with the expo via video, text, graphics and live broadcasts.