Shanghai Zhangyuan's Jing'an Grand Hall opened at the 9th China International Import Expo on Friday. Echoing the century-old legacy of Zhangyuan's historic Sai Zhen Hui (State Fair), the hall showcases globally exclusive luxury goods and is designed to speed up the transition from expo exhibits to permanent brick-and-mortar stores.

The upgraded bonded exhibition zone expands from jewelry to high-end watchmaking and artistic homeware, hitting new highs in total exhibit value and premiere density. Swiss independent watchmaker De Bethune presents its million-yuan DB28GS V2 JPS, limited to 50 pieces worldwide. German high jewelry brand Capolavoro brings its award-winning Grace 1991 diamond ring for its China debut. More international brands display limited-edition pieces infused with traditional craftsmanship.



To amplify CIIE spillover effects, Zhangyuan launched its 365 premium collection season. De Bethune will open its first national store here, joining brands including Livingtime and Sweaty Betty with signed store intentions. Over 20 brands also present premiere releases and Zhangyuan co-branded collections.

Backed by a dedicated bonded warehouse, exhibits can be pre-stored and reach the venue in 35 minutes via the CIIE Express, streamlining purchase and customs clearance. After the six-day expo, exhibits will remain on extended display year-round, creating a "never-ending CIIE" within the historic shikumen blocks.

Source: China Daily