政府新闻
Lululemon表示中国市场是其重要的销售渠道 2023-11-12
Lululemon in October launched its third annual "Wellbeing for All" across the country.
Lululemon Athletica Inc, a global athletic apparel company, said China is one of its key growth engines for the international market, which is on track to be quadrupled in the next three years and a half through the expansion of physical stores, offering more innovative solutions for a wide range of age group and wear occasions, said the company's top executive.
Calvin McDonald, CEO of Lululemon, said during the 2023 Fortune China 500 Summit in Shanghai on Nov 9 that the company opened its 114th store on the mainland this year.
Calvin McDonald, CEO of Lululemon, spoke during the 2023 Fortune China 500 Summit in Shanghai on Nov 9.
The CEO said: "China is a big part of our investment strategy, internationally, to quadruple our business over the next three and a half years. We have huge opportunities to just let more people know about Lululemon."
The executive said the company is very bullish on the balance between a digital and a physical platform.
"By being a direct-to-consumer brand, we can play better than anyone because the two really allow the guests the convenience and a frictionless shopping experience that they expect and want," he said.
Source: China Daily
