上海国际电影节将首次设立平台销售电影周边产品   2016-06-01

 

THE 19th Shanghai International Film Festival, which runs from June 11 to 19, will launch a special platform to sell by-products, officials said today.

It is the first time the film festival extends its service to by-products in its 23-year history.

Officials said that currently domestic films mainly make profits from box office revenues and product placement, yet by-products also have huge market potentials.

 

 

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