SHANGHAI will make efforts to protect the intellectual property rights of the Disney Resort to ensure the park begins operating next year.

“Shanghai Disneyland will start operations in the first half of next year and will involve massive work on intellectual property rights protection, including its patents, trademarks and copyrights, as well as other related business logos,” Lu Guoqiang, director of Shanghai Intellectual Property Administration said yesterday.

“So we will cooperate on trademarks and copyright administrations, customs and other relevant law enforcement offices to lay out guidelines on ways to protect the IP rights of the park,” Lu added.