Government News
EP Yaying makes debut at Shanghai Fashion Week 2025-03-27
A red garment designed by EP Yaying is on display at the Shanghai EP Yaying House as part of an art exhibition titled "Time - Weaving Peony Dreams".
Chinese fashion brand EP Yaying, established in 1988, made its debut at Shanghai Fashion Week on Tuesday, marking the official commencement of the 2025 Autumn/Winter fashion season.
This extravaganza, blending fashion, culture, art and music, highlighted the brand's modern application of traditional culture, the contemporary interpretation of ethnic elements, and its haute couture collection.
Models present EP Yaying's latest collection at a show that kicked off the 2025 Shanghai Fashion Week on Tuesday.
Zhang Huaming, chairman of EP Yaying Fashion Group, underscored the brand's dedication to exploring traditional Chinese attire and diverse ethnic clothing cultures to foster creativity.
"EP Yaying, with its origins in Jiaxing, Zhejiang province, has consistently upheld its original aspiration and mission: to craft exquisite clothing for women using premium materials," Zhang said. "This commitment has remained steadfast since the brand's inception in 1988."
The Shanghai EP Yaying House is hosting an art exhibition titled "Time - Weaving Peony Dreams".
In addition to the fashion show, the brand launched an art exhibition titled "Time - Weaving Peony Dreams" at its Shanghai EP Yaying House, in collaboration with acclaimed film costume artist Huang Wei. This exhibition delves into the evolution of Chinese clothing across a millennium, from the Tang and Song Dynasties (618 to 1279) to the present day, seamlessly blending traditional elements with contemporary design.
The exhibition showcases a diverse array of traditional patterns and techniques, encompassing styles dating back to the various dynasties since Han (202 BC to 220). It also features costumes co-created with the Palace Museum, highlighting intangible cultural heritage techniques, such as Miao and Su embroideries.
"Each garment in the series co-created by Yaying and the Palace Museum encapsulates a moment in history, embodying the cultural essence of various dynasties and ethnic groups," Huang said.
Source: China Daily
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