Government News
Latest art toys, cards, models and collections on display 2025-07-07
The exhibition features creative dance.
An extravaganza for trendy card and art toy enthusiasts has unfolded at the Shanghai New International Expo Center in the Pudong New Area.
Featuring top domestic and international IPs, limited-edition collections, and immersive experiences, the three-day Qiandao Festival creates a fest covering art toys, cards, models and collections.
The event, covering 37,000 square meters, is a hub of the IP universe as it has attracted more than 1,000 domestic top art toy brands such as 52TOYS, tnt, Heyone and Finding Unicorn.
Cosplay girls at the festival.
Nearly 3,000 new products have made their debut at the festival. Popular IPs including "Dora," "Nook" and "Farmer Bob" are featured and some exhibition-exclusive limited editions are making a hit.
Formerly known as CTS, the event has been held for five sessions. This year, it has further expanded the categories of exhibits, involving cards, guzi (a catchall term for spin-off goods tied to anime, music and gaming), model toys, building blocks and other diverse brands.
A photo opportunity at the booth of 52TOYS.
At this exhibition, domestic leading pan-entertainment product company Kayou brings a series of cards, such as trading cards of "My Little Pony," " Kamen Rider," "Ultraman," and "Detective Conan."
At the exhibition site, preview experiences and card displays of Detective Conan are available, and the products are set to make their first release at the upcoming Bilibili World, which will be held during July 11-13 at the National Exhibition and Convention Center (Shanghai).
52TOYS presented a grand event themed "Sunshine Bistro," creating a cool spiritual oasis for all visitors in the sweltering summer weather.
It adopted the "ocean" design concept, using visual elements such as banana trees, coconut trees, sharks, and surfboards to create a tropical island.
The comfort of coconut and tree shade and the blue atmosphere of the ocean in the exhibition hall made visitors feel as if they have arrived at a cool oasis.
Only one month after the stunning debut of the new trendy IPs "CiCiLu" and "Pouka Pouka," "NINNIC," with a completely different style, made a grand appearance at the exhibition.
With a sharp tiger tooth, a few freckles on the cheeks, and always wearing a naughty smile, "NINNIC" attracted the attention of many visitors at the event with its unique visual style.
At the auction house, a real-time auction of limited-edition works by top artists will be held, creating "collectible artworks."
More than 30 internationally renowned doll customization artists will conduct on-site graffiti creation, showcasing the regenerative art of trendy toys.
Senior collectors will present their rare private collections, promoting the breakthrough and dialogue of niche collection culture.
Source: City News Service
Application Status
| 04-16 | 21315227 | Processing |
| 03-12 | 21315226 | Processing |
| 09-26 | 21315225 | Processing |
Inquiry Status
| 02-29 | 02131558 | Received |
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| 11-14 | 02131556 | Received |
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