THE city will establish a “senior card alliance” that will incorporate public service venues and businesses to give more preferential treatment to Shanghai’s senior citizens.

Organizations that provide preferential treatment to the elderly will bear a unified logo for recognition and businesses will be strictly scrutinized during selection, said Zhu Qinhao, director of the Shanghai Civil Affairs Bureau.

Some public medical institutions were already providing preferential treatment for the elderly when they register and go to hospitals for medicine. Now a preferential treatment service would be expanded to business areas, Zhu said.