SHANGHAI aims to enhance brand awareness of Chinese producers by showing off industrial brands at the China Industrial Brands Tour, officials said yesterday.

The Top Brand Shanghai exhibition will feature 43 local corporations “covering 68 celebrated local brands selected from more than 200” to highlight the unique advantages of the city’s manufacturing, said Chen Yaohua, vice director at the Shanghai Commission of Economy and Information Technology.

Brand awareness helps highlight the quality of China’s products so that domestic producers are spurred to stay competitive, said Sha Nansheng, vice director of science and technology at the Ministry of Industry and Information Technology.