The city government on Thursday announced a raft of measures to boost Shanghai's cultural and creative industries, with the aim of increasing their share in the local economy and give the city another competitive edge.

The measures cover film and television, performing arts, animation and games, internet culture, creative design, publishing, art and culture-related equipment.

Through the measures, the government hopes to build more cultural hubs in Shanghai, offer more incentives for industry startups and attract more international industry names to the city.