Shanghai Museum is using technology to good use, creating a digital platform to serve three main areas — collections, research and promotion.

The data-supported digital platform will not only allow the museum to get a feedback on the real-time flow of the visitors, but their movement across the building will help the curators to identify popular exhibits that can help in future exhibitions.

The museum’s “Digitalized Humanity of Dong Qichang (1555-1636)” program is a good example of how this new platform will help in the research and appraisal of paintings and calligraphy by master artists.