Shanghai's shopping festival was launched on Friday night, marking the start of the annual shopping frenzy at brick-and-mortar malls.

Malls along Nanjing Road, including the Shanghai New World, the No. 1 Department Store and Wing On Department Store stayed open until 11pm to celebrate the opening of the festival.

The 45-day festival features over 20,000 retail outlets citywide, along with 10 shopping routes designed to meet the demands of different consumers, sales of products from different countries as well as 15 product debuts.