Shanghai's first international winter festival began on Monday at the North Bund waterfront, featuring a new landmark outdoor skating rink and events to promote the Olympic Winter Games in Beijing in 2022. The Shanghai International Winter Festival, to run through February 20 at 501 Dongdaming Road in Hongkou District, will include ice performances, skating training, flashmobs along with celebrations for New Year's Eve, the Lantern Festival and Valentine's Day. As a highlight, a heart-shape skating rink was unveiled opposite of the Sinar Mas Plaza, the tallest building in Puxi and organizer of the festival.