Shanghai's landmark Huaihai Road M. will reshape its commercial format to revive its historical reputation as the "Oriental Paris Fashion Street" on par with the Champs Elysees and Fifth Avenue.

The Huangpu District government yesterday released a new master plan for the commercial arrangements along the over century-old legendary road, which aims to become an "elegant and fashion commercial street with global influence."

The upgraded commercial street will mainly attract overseas tourists, elite returnees, expats, nostalgic middle-class and the Generation Z youth, which refers to those born between 1996 and 2010, according to the blueprint released by the Huangpu District Commerce Commission.