A 24-HOUR helpline was launched at the weekend to help ensure that the course of true love runs that bit smoother for city residents.

The service, which organizers say will be staffed by 300 psychology experts and volunteers, is aimed at young people unsure what they want from a relationship, or simply baffled by the dating game.

The free helpline, a joint project by the Shanghai Women’s Federation, Shanghai East China Normal University and the Shanghai Matchmaking Association, was unveiled at the city’s largest matchmaking event.